Build Member Profiles in STAGeS
Chamber success has always been dependent on how well we know, and how well we serve our members. In this issue, the helpful STAGes framework is presented. The article also presents helpful questions to start conversations with members and prospects. By implementing the STAGes framework, chamber leaders develop a more fullsome assessment of a business person’s needs and preferences, which makes it easer to match chamber services.
The Employee Advantage of Chamber Membership
Business owners aren’t the only ones that benefit from chamber membership. Employees can successfully leverage their involvement with the chamber to boost their career and company.
Member Retention: questions that show you care
Members stay when they feel that they are cared for. Chambers are places to celebrate wins, explore opportunities, share challenges - in short - a forum of like-minded people that care about one another. This article focusses on questions that help you discover what it will take to retain that member, year after year.
Dialogue and Discovery: matching their pain with your relief
When meeting with prospective members, articulating unique value is paramount to a successful outcome. Member value differs. Use this interview framework to prep and polish for your next meeting to help you determine what your prospect values or doesn’t.
Identify Gaps In Your Chamber’s Unique Value Propositions
Undertaking a gap analysis is often a helpful way to bolster your chamber’s unique value propositions. Consider these helpful questions as you develop strategies to best serve your members.
Close Gaps: Meet Business Expectations
Closing the gap between member expectations and the service you deliver can sometimes be a daunting task. How does your chamber level up in these areas?
Inside Your Prospect’s Mind: questions they ask themselves before investing in you
There are many demands on business owners’ time and pocketbook today. How do they decide to invest in business support? Let’s step inside their mind and explore the questions their pondering to evaluate your chamber compared to other support options.