This posting is Part 2 of an article exploring responses to common objections given by business owners that don’t fully appreciate or understand the value of membership in a chamber of commerce.

In some parts of the world, governments have passed law making chamber membership mandatory. For the rest of us, articulating chamber value and matching the needs of prospective business members is a big part of leading a successful chamber. This posting is part one of two examining the most common objections and most appropriate responses to secure membership.

Business owners aren’t the only ones that benefit from chamber membership. Employees can successfully leverage their involvement with the chamber to boost their career and company.

Members stay when they feel that they are cared for. Chambers are places to celebrate wins, explore opportunities, share challenges - in short - a forum of like-minded people that care about one another. This article focusses on questions that help you discover what it will take to retain that member, year after year.

When meeting with prospective members, articulating unique value is paramount to a successful outcome. Member value differs. Use this interview framework to prep and polish for your next meeting to help you determine what your prospect values or doesn’t.

Undertaking a gap analysis is often a helpful way to bolster your chamber’s unique value propositions. Consider these helpful questions as you develop strategies to best serve your members.

Closing the gap between member expectations and the service you deliver can sometimes be a daunting task. How does your chamber level up in these areas?

There are many demands on business owners’ time and pocketbook today. How do they decide to invest in business support? Let’s step inside their mind and explore the questions their pondering to evaluate your chamber compared to other support options.