Build Member Profiles in STAGeS
Chamber success has always been dependent on how well we know, and how well we serve our members. In this issue, the helpful STAGes framework is presented. The article also presents helpful questions to start conversations with members and prospects. By implementing the STAGes framework, chamber leaders develop a more fullsome assessment of a business person’s needs and preferences, which makes it easer to match chamber services.
Success For Generations
By understanding the unique traits and preferences of each generation, chamber leaders can tailor services, programs, and communications to better meet the needs of their diverse membership base. This article shares strategies to help chambers attract and engage members from all generations to foster a vibrant and inclusive business community.
FUNTASTIC Event Planner: A Back-to-Basics Checklist
Details. Details. A successful chamber event requires thoughtful planning. Despite lots of promotion, some event registrations you could always count on, now seem less predictable than ever before. What more can chamber leaders do to keep events fresh, boost attendance and event registrations? This issue provides a fun mnemonic to help you re-think assumptions, generate new ideas and focus on the many variables that will make your next event a big hit.
Building Brand Equity And Buy-in
This article discusses the importance of communicating your chamber beliefs as well as your chamber’s purpose and activities. Identifying and articulating what the chamber stands for - its guiding principles, per se - can be a powerful motivator to accelerate member and sponsor investment, as well as staff and volunteer commitment. Chambers can grow their brand equity and the buy-in of their stakeholders if purpose, beliefs and activities align to meet or exceed stakeholder expectations.
What Is Your Chamber’s Origin Story?
Origin stories, in text or video format, can bring stronger connection with chamber members. When stakeholders such as members, sponsors and staff can see themselves in your chamber’s story, new avenues open up for investment of time and money. This article outlines the key elements in an origin story and provides tips on preparing one for your chamber of commerce.